Recognized as the optimum form of chromium supplementation and the only form supported by a substantial body of pharmaceutical quality research, Chromax® chromium picolinate is the Company’s flagship ingredient. Chromium picolinate, originally developed by the USDA, has been widely sold to the supplement industry as Chromax for use as a key ingredient in weight loss and sports nutrition products. Nutrition 21 also supplies Chromax chromium picolinate to leading manufacturers for use as mineral supplements sold throughout the US as well as the private label chromium picolinate requirements for major retailers.  Chromax is also sold as a premium supplement for animal nutrition.

Chromax is generally recognized as safe (GRAS) for use in foods, and it's claims are substantiated by clinical research. The Company seeks to sell Chromax as a ingredient to food manufacturers. Worldwide interest in nutrition intervention addressing the twin epidemics of obesity and diabetes are expected to open significant market opportunities using these food-based applications for the Company’s technologies.

Nutrition 21’s commitment to quality and scientific excellence extends to the sale of other premium mineral ingredients including Selenomax® high-selenium yeast, recognized as the selenium brand used  in the landmark cancer prevention trial published in the Journal of the American Medical Association in 1996 and , and Zinmax® zinc picolinate, a premium-quality form of zinc.

Nutrition 21 is leading an effort to establish better formulation standards for ingredients, including chromium and other mineral supplements. Many food and supplement companies continue to formulate products that contain ineffective forms or inadequate doses of vitamins, minerals and other nutrients, a practice that damages the reputation of dietary supplements. Through its research and communication program, Nutrition 21 hopes to encourage widespread adoption of better manufacturing and marketing practices in the food and supplement industries.

In addition, the Company continues to develop new ingredient combinations as it hones its understanding of the metabolic pathways associated with chromium and other nutrients. A second proprietary weight loss formula is now being tested.